Find Clients All Year Round

Do you often experience dry spells after working through intense periods when you seem to have clients coming out of your ears? Have you ever considered that the main reason for this ebb in the flow of work is because, when you are so busy, you are unable to continue with your promotion and online marketing efforts? If this describes your situation, there will come a time when you aren’t seeing many new clients and, therefore, aren’t seeing much cash flow. You can use these tips, however, to find clients even when you are busy.

    • Designate a ‘Marketing Time
      Even when you have too many projects to keep track of, there should always be a designated time set aside for promoting your business. You can achieve this by setting out some deadlines and using some time saving tools, such as automatic social media publishing. You need to make sure that you have carefully planned your time so that you can make every minute count during those periods when you are so busy that you don’t have era to take a break.
    • Prioritize
      It is also important that you prioritize your online marketing efforts, no matter whether they involve social media or even upselling. You should also avoid ignoring avenues that you may consider to be a little old fashioned or not worth your time, as you may be surprised at what works for you. It is important that you understand that it takes era to experiment with a variety of different avenues and to prioritize what actually works and what doesn’t.
    • Face to Face Contact
      Did you know that this is actually the easiest way to promote your business without spending too much money? All you need to do is carry a few business cards at all era; this way, you can be prepared to hand it over at a moment’s notice (make sure that your own website is included on the card). Whilst this isn’t exactly an online marketing strategy, it is one of the those old fashioned avenues that should not be ignored in favour of strategies that may not exactly work.
  • Create Short-Term Plans
    When it comes to promoting your business, you need to know exactly what you are trying to tell potential clients. If you are still unsure of what you’re trying to communicate, you should stick to short-term plans that allow you to change the message every few weeks or months. Instead of attempting a year long strategy, for example, you can plan one that lasts for a few months before it is changed. You should also work with themes for each of your messages.

By following each of the points that we have outlined above, you can rest assured that you are able to promote your business at all times of the year, ensuring that you can have a consistent flow of clients. If you work in an industry that experiences distinct lulls, you will likely find the above online marketing tips highly useful in your search for clients at those times of the year when you could do with some extra cash flow. Just make sure that you consistently follow these tips at all times of the year.

Effective Online Marketing Tips

The internet provides unlimited access to wide resources to market your business. Effective online marketing tips can ensure you sustain a successful online business. Beginners as well as experts can utilize effective internet marketing tips to not only guarantee success in business but also sustainability in the internet.

1. Know your audience

One of the online marketing tips is to know the people who would be interested in your business. Know what kind of people who will be looking to find your website and capitalize on it. Research, determine, identify and target the audience that can and will buy your products and services.

2. Brand yourself

Branding yourself makes you stand apart from competition. Define who you are and what you have to offer that the competition cannot offer. Make your online presence unforgettable with these online marketing tips.

3. Start blogging

Engage with your audience using a blogging platform. People who hear you may identify you as an expert. Being an expert voice in your niche can bring trust to your audience. Talking to consumers also shows you actually care about them and are willing to help provide solutions to their problems. More on internet marketing tips for blogging is that more blog articles can influence your audience to stick around your website thus moving down the sales funnel.

4. Content is king

Unique and valuable content is vital to the success of your online business. Admirable content that is relevant to the audience will convert readers into consumers. If you cannot produce the content demanded by an audience, you can contract an expert to do it for you.

5. Utilize tracking and analytics

Among other online marketing tips is tracking your leads to help close sales. Establish a good lead management by defining the objectives of the campaign. Hire a resource to actively manage your campaign and document the sales process.

6. Set goals and stick to them

Identify what you want to achieve with your marketing needs by setting goals. Know your objectives and make them clear. Smart online marketing tips include being specific about your goals. Ensure the goals are measurable, realistic and attainable as well.

7. Use action terms

In your online marketing campaign, ensure you use action terms that can compel readers to take action. Call to action internet marketing tips includes using an active voice rather than a passive voice to influence the audience.

8. Utilize social media networks

Your audience can be in social media networks. The resources are vast and numerous. Social media online marketing tips can help gain traffic or attention. Outline clear goals about your social media marketing efforts. Social media networks can help connect and build relationships with people across the globe.

9. Build a mailing list

Email list building online marketing tips include capturing emails from people who are interested in the information you want to offer. Furthermore, having an email list that responds to your offers can assure business success. How you gather your subscribers is important. Concentrate on members who are likely to respond to your information than the numbers.

Facebook Advertising Tips

There are many ways and various places to advertise on the Internet. Social networking like Facebook, MySpace, and Twitter is a great way to build relationship with people and generate targeted traffic to your business. Facebook, particular platform that’s gaining momentum really fast, has become the No.1 networking site ahead of MySpace. Many people on Facebook are interested in every little niche, which means there’s a market for everything here. Make sure you include Facebook advertising tips in your online campaign.

The first of Facebook advertising tips is that you need to know how to create Facebook account. You had better keep your profile simple because your purpose here is not to bust your business but to build relationship with people. You should not try to be someone else, just be yourself because it’s the important key when advertising on Facebook. When marketing your business on Facebook, discretion is very important for you, you should not post about your business all the time. You need to let people know about you before advertising your business to them.

The second of Facebook advertising tips you need to consider is to test your ads. It is crucial for you is to separate their ads by gender. You should do that because men and women will generally click on different types of ads. It’s a big mistake for anyone who ignores this step; not testing your ads means no increase in the effectiveness of your ads. Doing well at this tip, you will find out that not only do men and women respond differently, but the price is different as well.

Creating your interactive landing page on Facebook is also one of Facebook advertising tips that you should take consideration into when promoting your business on Facebook. It’s not difficult to carry out that advertising campaign; moreover, you don’t have to take much of an effort to do so. The response may be slow or really fast as it depends on how well your ad is crafted and the kind of market you’re targeting. Keep learning, expanding your knowledge, and then get involved and get working on it. It’s very essential for you to write, give meaningful information to people, and gently request them to share their views on it. Of course, you should also share your views on their profiles and notes. Keep being positive because a positive attitude attracts winners to you.

If you want to advertise your business effectively, Facebook is the place that you can’t ignore. With 3 Facebook advertising tips in this article, you can think of your own effective marketing strategy to change your business forever.

Dealing With Advertisers

If you have a blog, you should be monetizing it by now. Let’s cover some important blog advertising tips right now which specifically relate to dealing with advertisers.

I’ve broken this into blog advertising tips for getting new advertisers for your blog and tips on how to deal with existing advertisers.

Getting New Blog Advertisers

Look at other bloggers in your niche with advertisers. Contact those advertisers and talk about your traffic and how your audience is similar to the other blogger’s. They’ll check out your latest great content and likely be sold on the spot if they have the budget (after they likely check out your traffic for themselves).

I recommend that you create a press/media kit which you can email to potential advertisers when you are initially contacting them about advertising on your site. This is a special email or web page which includes details about your site which in this case are targeted specifically at advertisers.

On your press kit you should include: your company logo at the top, the background and purpose of your site, your traffic reports (screen shots of Google Analytics, Alexa), your site’s primary demographics, testimonials from other advertisers who have promoted through your site, and your pricing plans. The purpose of this press kit is to ask then answer why someone should advertise on your site and motivate them to do so. Ultimately emailing this special press kit is a great deal more professional when reaching out to new subscribers as opposed to just emailing them with your site’s statistics.

Many bloggers do not have a press kit or even go out of their way to contact advertisers, so you’re really going to impress anyone whom you send this to which is REALLY going to motivate them to take action and advertise as this shows that you are serious about the business (and it is a business) of your blog.

I recommend also having your press kit listed on your site somewhere like under your “About” section or if you have one your “Advertising” section, but you should email your press kit to new potential subscribers rather than making them visit your site just to see it.

Dealing With Current Advertisers

You should not assume that any existing advertisers are planning on continuing their promotion on your site once their contract runs out.

Before their advertising contract runs out with you, hit them with a personal email in which you offer them a discounted up front and more extended bulk rate which they can take advantage of to lock down a larger commitment than they have right now but at a cheaper price. Even if the discount isn’t significant it can still be worth mentioning if you promote it in the right way.

Mention the traffic boost which your site has (hopefully) experienced since they signed up in the first place for that extra motivational push.

Online Advertising Tips

You have your high-end designer website. Check. You have your dynamite product(s)/service(s)/opportunity(ies). Check. You have an abundance of pay-per-click advertisement throughout the World Wide Web. Check. You are dedicated to your business and believe in it. Check. So, you may ask “why is no one coming in to do business with me?” The answer could lie in you and not your skills. Here are some valuable online advertising tips:

Online Advertising Tip #1: You get what you are – Every serious entrepreneur knows that a key to successful business is marketing. However, it is also important to analyze the message that you could be sending out to your target audience. Whatever you advertise, that is what you will get.

For example, if you have an online advertisement or website that says “Powerful Home Exercise Equipment Makes You Lose 10 Pounds in 2 days! Fast Results! Never Diet Again!” The online advertisement would attract a group of people looking for a quick fix to lose 10 pounds. Sure you may sell a bunch at first but what will happen once they get your equipment home and had not lost ten pounds in two days? Some may do nothing, some would want refunds, and in today’s world some would sue.

A better way for the online advertisement/website would be, “Innovative Home Exercise Equipment. Designed For All Levels of Fitness To Help Reach Goals. Intensive Equipment Testing.” This way, your business would attract a wider variety people with different needs for home exercise equipment.

Remember to be straightforward enough to attract the people you want to do business with yet compelling enough to force potential clients to go to your website to learn more and spend money.

Online Advertising Tip #2: Communication is the key – Say what you mean, mean what you say. Instead of talking strictly about your product/service/opportunity and how great it is, mention the benefits that the potential customer would receive by using your product/service. For instance, if you are advertising online a business opportunity that others can take part of and earn a significant income, a wise thing to do would be to NOT make any dollar amount income claims such as, “Fire Your Boss and Earn $5000/wk” or ” Make $506,234 Your First Year by investing only $50.” These types of online advertisements could attract people who are looking to make fast money without doing much work or willing to invest much (while the serious people would ignore your online advertisement). These types of people don’t tend to stick around long. Instead using wording such as “Fire Your Boss and Finally Get to Have Breakfast With Your Family” or “Earn CEO-Level Income” or “For Serious Entrepreneurs Only”. These statements could attract people who are looking to have more time freedom to spend with family and high quality leaders and entrepreneurs (unlike the lazy people looking to get rich quick). This audience is more likely to spend money with you and continue to do business with you in the long run.

Online Advertising Tip #3: Give before you can receive – If your focus is strictly quantity in your online advertising efforts and nothing else, it is not going to put a lot of money in your pocket in the long-term. Rather focus on the value that your product/service/opportunity would provide to others as well as quantity (after all one of the secrets is going through the numbers). Marketing guru Perry Marshall said it best, “People who buy a drill are not looking to buy a drill; they are looking to make a hole.” Earlier I mentioned how communication can determine your result. Put yourself in the customer’s shoes. What would you want to know if you were that customer? What kind of problem would that customer have that you can solve? Using the business opportunity model, a quality person looking to spend more time with his family is a better prospect than the lazy person looking to get rich quick. By truly empathizing with your customer, you can better determine what to communicate to your target audience in order to get them to respond positively to your online advertising.

Online Advertising Tip #4: Personal Development – Okay. Okay. This may not be an official online advertising tip but, the most crucial one. Regardless of what type of entrepreneur you are, it is important as a leader to participate in some sort of personal development program or self-help type of program everyday for at least an hour. The various forms personal development comes in include books, seminars, audios, mentorship, religious organizations, counseling, and many other things in between. It is critical, to consistently strive to reach your full potential so that you are a success and that others greatly benefit from all of what it is that you have to offer. That way greatness comes to you second nature. A good example of someone who was able to achieve this was Leonardo DaVinci. He was the poster child of a human being reaching their full potential. He was everything from artist to bodybuilder and had made a tremendous impact on our world and is still considered great today centuries later. In the 21st century, mega billionaire and fellow entrepreneur, Bill Gates, could also be someone who strives to reach their fullest potential (although you don’t have to be rich in order to do so; Gandhi is a good example as well.)

The bottom line is this: be the exact person that you want others to be in regards to your business. Always provide a value to others first and you will get it back ten times. Never underestimate the power of growing and developing you to be of greatness.

Advantages of Hiring a Professional Advertising Service

Professional Advertising ServiceFor a newly launched business, using traditional means of advertising can be an expensive task. Promoting a business via television or print media is absolutely not affordable. A start-up business needs viable alternatives to ensure its advertising costs stay within the budget. With several budget options, including budgeted cost-per-clicks and competitive promotional campaigns, online advertising is seen as an affordable option to television or print advertising.

The influence the Internet has on the minds of the public has spawned millions of websites, be it for information, fun, social networking or any other cause. Just as television news and entertainment channels attract advertisers, so does a website. A newspaper website draws several advertisements and charges a minimal amount for placing ads. You can also promote your business on newspaper websites to gain maximum exposure and generate leads.However you will need the services of expert internet advertising services to achieve online success.

Benefits of Hiring an Expert Online Advertising Service:

With the advent of affordable online advertising services, every small business is keen to advertise its products online. Using a combination of web-based advertising and online newspaper advertising, internet advertising services provides a cost-effective promotional campaign to small businesses. It offers various ad strategies, including colorful banner adverts, high profile flash animated ads and many more attractive packages.

If used strategically, website and online newspaper advertising can bestow several benefits. A professional Internet advertising strategist can use both effectively. The benefits of hiring such services can be many. Some of these include:

– A considerable rise in traffic

– A significant rise in the flow of online inquiries from the site

– Increased sale of products and services

– Substantial competitive advantage and improved loyalty of customers

Internet Advertising: What You Should Expect

With an expert online advertising to the rescue, a small business can expect several benefits. A competitive, quality and reliable web advertising campaign boosts the product image and creates a trust between the customer and business. The advertising service selects a credible and respectable media outlet and places attractive ads through it. Users get attracted towards the vibrant ads correlating with the website content, and thus make an informed purchase.

How Advertising Service Help Your Business

Advertising ServiceAdvertising is one of the most important ways for a business to attract new customers and raise a brand image. Large businesses tend to have in-house advertising departments which cope with creating new advertising campaigns and putting them out to the public. Smaller businesses often don’t have this luxury and then it can be difficult to successfully create a good advertising campaign. Any business that is looking to advertise their products or services but doesn’t have the advertising know-how should consider using an advertising service.

In advertising service is a company which will create and execute advertising campaigns on behalf of other businesses. This means that the business will have a team of professionals working to create advertising that will get them to maximum amount of media coverage to increase customers and profits. There are various ways in which advertising service can help your business, and here are a few of those ways:

– An advertising service made do market research on behalf of your business so that their advertising campaigns are well targeted.

– Speak with the business owner and create a marketing campaign plan which will cover all aspects of the marketing including way marketing will take place and the frequency of adverts and other forms of advertising.

– Sometimes an advertising service will offer you a type of guarantee. For example if you are working with an advertising service that will provide advertising via the Internet they may tell you that they will guarantee your website the first page ranking on Google. Then the advertising service will do all they can to ensure that this happens to your business, and this is usually within a set period of time – often around three months.

– Looking for new ways that your business can advertise its products or services. If your business has been stuck in advertising rut, using an advertising service could be the breath of fresh air that it is looking for. Often it is difficult for a business to see advertising in new lights, especially if the advertising that a business is done has remained the same for several years. Sometimes having someone else outside of the business in charge of the marketing and advertising can really work to raise businesses image.

– Using an advertising service also means that the business will get the best advertising as and when they need it. There is no need to pay for such a service every month as a business may only need to use an advertising service once or twice a year.

– By using such a service a business can rest assured that they are working with professionals and that all the advertising that is created for them will be well put together and well researched so that it will get the best results for the business.

Any business that wants to increase their customers and their profits needs to get their marketing and advertising right as without this there will be no position to attract new customers.

Online Advertising Tips

Online Advertising TipsYou have your high-end designer website. Check. You have your dynamite product(s)/service(s)/opportunity(ies). Check. You have an abundance of pay-per-click advertisement throughout the World Wide Web. Check. You are dedicated to your business and believe in it. Check. So, you may ask “why is no one coming in to do business with me?” The answer could lie in you and not your skills. Here are some valuable online advertising tips:

Online Advertising Tip #1: You get what you are – Every serious entrepreneur knows that a key to successful business is marketing. However, it is also important to analyze the message that you could be sending out to your target audience. Whatever you advertise, that is what you will get.

For example, if you have an online advertisement or website that says “Powerful Home Exercise Equipment Makes You Lose 10 Pounds in 2 days! Fast Results! Never Diet Again!” The online advertisement would attract a group of people looking for a quick fix to lose 10 pounds. Sure you may sell a bunch at first but what will happen once they get your equipment home and had not lost ten pounds in two days? Some may do nothing, some would want refunds, and in today’s world some would sue.

A better way for the online advertisement/website would be, “Innovative Home Exercise Equipment. Designed For All Levels of Fitness To Help Reach Goals. Intensive Equipment Testing.” This way, your business would attract a wider variety people with different needs for home exercise equipment.

Remember to be straightforward enough to attract the people you want to do business with yet compelling enough to force potential clients to go to your website to learn more and spend money.

Online Advertising Tip #2: Communication is the key – Say what you mean, mean what you say. Instead of talking strictly about your product/service/opportunity and how great it is, mention the benefits that the potential customer would receive by using your product/service. For instance, if you are advertising online a business opportunity that others can take part of and earn a significant income, a wise thing to do would be to NOT make any dollar amount income claims such as, “Fire Your Boss and Earn $5000/wk” or ” Make $506,234 Your First Year by investing only $50.” These types of online advertisements could attract people who are looking to make fast money without doing much work or willing to invest much (while the serious people would ignore your online advertisement). These types of people don’t tend to stick around long. Instead using wording such as “Fire Your Boss and Finally Get to Have Breakfast With Your Family” or “Earn CEO-Level Income” or “For Serious Entrepreneurs Only”. These statements could attract people who are looking to have more time freedom to spend with family and high quality leaders and entrepreneurs (unlike the lazy people looking to get rich quick). This audience is more likely to spend money with you and continue to do business with you in the long run.

Online Advertising Tip #3: Give before you can receive – If your focus is strictly quantity in your online advertising efforts and nothing else, it is not going to put a lot of money in your pocket in the long-term. Rather focus on the value that your product/service/opportunity would provide to others as well as quantity (after all one of the secrets is going through the numbers). Marketing guru Perry Marshall said it best, “People who buy a drill are not looking to buy a drill; they are looking to make a hole.” Earlier I mentioned how communication can determine your result. Put yourself in the customer’s shoes. What would you want to know if you were that customer? What kind of problem would that customer have that you can solve? Using the business opportunity model, a quality person looking to spend more time with his family is a better prospect than the lazy person looking to get rich quick. By truly empathizing with your customer, you can better determine what to communicate to your target audience in order to get them to respond positively to your online advertising.

Online Advertising Tip #4: Personal Development – Okay. Okay. This may not be an official online advertising tip but, the most crucial one. Regardless of what type of entrepreneur you are, it is important as a leader to participate in some sort of personal development program or self-help type of program everyday for at least an hour. The various forms personal development comes in include books, seminars, audios, mentorship, religious organizations, counseling, and many other things in between. It is critical, to consistently strive to reach your full potential so that you are a success and that others greatly benefit from all of what it is that you have to offer. That way greatness comes to you second nature. A good example of someone who was able to achieve this was Leonardo DaVinci. He was the poster child of a human being reaching their full potential. He was everything from artist to bodybuilder and had made a tremendous impact on our world and is still considered great today centuries later. In the 21st century, mega billionaire and fellow entrepreneur, Bill Gates, could also be someone who strives to reach their fullest potential (although you don’t have to be rich in order to do so; Gandhi is a good example as well.)

The bottom line is this: be the exact person that you want others to be in regards to your business. Always provide a value to others first and you will get it back ten times. Never underestimate the power of growing and developing you to be of greatness.